Archive for July, 2014

Can A Vision Still Get Results If You Call It Something Else?

Tuesday, July 29th, 2014

I use words like Vision or Mission selectively.A vision by any other name can still get results

I learned quickly, when I started ProfitPATH, that, while some business owners like them, others tune out immediately when they hear those words.

You can almost feel them physically withdraw from the conversation.

And I have no problem with that.

I suspect some entrepreneurs feel that way because:

  • In their eyes, the people who use terms like Vision and Mission have never actually had to deliver business results. They’re, typically, consultants and authors of business best sellers.
  • Anyone who has been very successful and uses language like Vision or competitive advantage runs a “large”, public corporation and so is totally unlike them.

You could argue they’re making sweeping generalizations – but they’re far from the only group of people who do that!

But what, for example, is a Vision?

Isn’t it just a picture of what a company wants to be in the future? Where the owner wants to take it? How it would like to be seen by groups like customers, suppliers, even competitors?

Over the last 13 years, I’ve learned that even the most skeptical business owners will agree that if you don’t know where you’re going, you’ll never get there.

So what matters more – the concept, or the words or label you use to describe it?

Isn’t there a risk that if we get too hung up on the label, we’ll turn our back on the benefits that flow from the concept?

There’s no doubt in my mind that having a clear picture of where you want your company to be, what you want it to look like, in 3 years’ time is one of the foundations for success.

Why am I so sure of that?

Alan Mulally is widely credited with turning Ford around. He was quoted recently as saying “What I’ve learned is the power of a compelling vision.”

He used the 2 words “One Ford” to focus a troubled, global company and produce 19 consecutive profitable quarters.

The 2 words were the tip of a more comprehensive picture, which was broadly understood and provided a compelling, actionable and clear direction.

Another example is John Kennedy’s vision for the U.S. in 1961 – to land a man on the moon and return him safely to earth by the end of the decade.

Few believed it possible at the time.

But we know what actually happened.


If you enjoyed this post you’ll also enjoy Strategies That Get Results Are Developed By Thinkers And Doers

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn


Is “Crushing The Competition” A Strategy?

Tuesday, July 22nd, 2014

Saying you’re going to crush the competition may provide the emotional fire to drive a sales team to beat its short-term revenue targets.It is possible to win without crushing the competition.

But as a strategy for the whole business, it’s not only ineffective, it’s dangerous.

Here’s why.

1.  It puts the focus in the wrong place.

A successful strategy focuses on customer needs; the value proposition with which the company satisfies those needs; and the resources and capabilities required to deliver it.

Trying to crush the competition puts the focus on doing things “better” than they do.

It puts competitors, not customers, front and centre. It substitutes action based on original thinking, with reaction to someone else’s thinking.

2.  It sacrifices the long term for the short term.

Two common tactics for crushing the competition are providing more features for the same price and cutting prices.

However neither of them creates new value for customers, nor do they help the company’s long-term margins.

Businesses reap the biggest rewards when their strategies provide previously unrealized value for consumers and users by, for example, introducing new, or enhanced, products or services.

That, however, takes time and the willingness to take risk. It may also open up new parts of the market for everyone.

The iPhone, for example, didn’t just help Apple, it broadened the market for mobile devices. Fracking not only breathed new life into the U.S. oil and gas industry, it benefitted suppliers to the industry.

3.  Business isn’t like war.

Originally, strategy had its application in winning battles and wars. And the only way to win is to beat the other side; the more crushing the defeat inflicted on the loser, the better.

But in business, it is possible to win without crushing the competition.

How? By finding an untapped opportunity. For example, Starbucks redefined the coffee drinking experience and Jet Blue redefined discount travel.

In order to do that, both had to understand their competitors’ value propositions – a more productive, more effective, even healthier, way to deal with competitors.

I’m not suggesting that competitors can be ignored – but they have to be kept in context.

4.  Emotion replaces logic.

Finally, when leaders go to war with their competitors, emotion often overwhelms business logic. If it can happen to Steve Jobs – remember the repercussions from iMaps – it can happen to anyone.

In case you’re curious about what set me off on this particular rant, it was a post by Ken Favaro, one of my favourite writers on strategy.


If you enjoyed this post you’ll also enjoy Putting The Horse Before The Cart – That’s Strategy!

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

ProfitPATH’s Top Ten Blogs – First Half 2014

Tuesday, July 15th, 2014


1.   6 Challenges Fast Growing Companies Face

I’ve mentioned Inc. magazine several times before. It’s a great resource. There’s a well-researched article in the current issue about 6 challenges fast growing companies face. They’re all about execution – and if the owner doesn’t deal with them well any one of them can be fatal. more



Strategy is not planning and the importance of knowing the difference2.   The Difference Between A Strategy And A Plan

I want to talk briefly about what I think is one of the worst mistakes – confusing strategy and planning. Roger Martin wrote a post for the HBR last month in which he dealt with this very topic. I frequently hear business owners talk about the need to do “strategic planning” in order to create a “strategic plan”. Some talk – every year – about holding a “strategic planning meeting”. more


3time for a change in the direction you are heading, focus on center of compass....   3 Times When You May Need To Change Your Strategy

Changes to a well thought-out, well-crafted strategy shouldn’t be driven simply because it’s been in place 1, 3 or 5 years. A strategy shouldn’t necessarily be changed even if it isn’t producing results. In this situation I always look at how well (or badly) the strategy is being executed before I look at the strategy itself. So when should a company review its strategy? And what makes that review and any subsequent adaptation, revision or recreation necessary? Here are three occasions. more

4.   Adaptive Strategy – A Way To Profits In The New Normal?

Adaptive Strategy is an alternative developed by The Boston Consulting Group (BCG)1. Here’s how I think it applies to owner managed businesses. Adaptive strategy is built on the 3 R’s required in a changing environment2. Can adaptive strategy be applied in owner managed businesses? more

5.   6 Ways A Business Owner Can Influence Culture

I wrote last week about the relationship between Strategy, Culture and Leadership. As a result we’ve had some questions about how a business owner can influence the culture in his/her company. Here, in no particular priority, are 6 ways that it can be done. more

6.   6 Things We Can All Learn From Family-Owned Businesses

The 6 things I’m going to talk about come from a study of 149 large, publicly-traded, family-controlled businesses. However, stay with me because we’ve seen the same characteristics in the successful family-owned businesses we’ve dealt with – and none of them are publicly traded. Another thing – the study looked at 1997 – 2009, covering some good and some very tough times. Guess what? The family-controlled businesses, on average, turned in better long-term financial performance than non-family businesses – in multiple countries. So what are the 6 things we can learn? more

7.   6 Tips For Finding The Right Buyer

Last week I was one of three speakers at the Toronto Star’s Small Business Club event, “Exit and Succession Planning”. My talk included 6 things a business owner can do to ensure she/he finds the right buyer or successor. more

8.   3 Ways Human Nature Sabotages Strategy

Ask 10 people how long it will take them to complete a task and I’d guess 7 or 8 of them will underestimate the time required. That proportion might increase if the 10 are all type A personalities – i.e. business owners or entrepreneurs. We see this when we take teams through our strategy and business planning processes. For example, at a specific point, we prioritize the things they need to do to close the gap between their company’s current state and where they want it in 3 years’ time. Typically the teams want to tackle more items than is humanly possible given their resources. There’s no ideal number of items – the complexity of each item is only 1 of the variables – but we’ve seen time and again that completing a few key tasks produces better results than taking on too many. more

9.   5 Traits Effective Business Owners Share

I believe the single biggest thing that separates companies that grow from those that don’t is the owner’s awareness of the need for change and their willingness to do so. So, I was interested in a recent post about traits that effective entrepreneurs share. Sure enough, it contained a quote saying that if owners commit to learning more about themselves and becoming the best that they can be, they’ll find that challenges are really opportunities. But what other traits, according to the post, do effective entrepreneurs have? more

10.  Strategic Planning – 3 Things That Are Wrong With It

We all know that picking a strategy means making choices. But that means making guesses about that great unknown, the future. What happens then if we make the wrong choice? Could we destroy a company? That’s why, according to Roger Martin¹, we turn choosing a strategy into a problem that can be solved using tools we are comfortable with. And we call that strategic planning. But, Martin says, companies make 3 mistakes when they confuse strategy and strategic planning. more



Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

Strategy Execution – How You Do What You Do

Tuesday, July 8th, 2014

Twice in a week.Business strategists echo what we've been telling our clients about strategy execution

That’s how often I’ve encountered credible, experienced business strategists echoing what we’ve been telling our clients.

First, it was the Wall Street Journal (WSJ), now it’s Roger Martin.

Both of them express their points of view in a way that’s different to the other and to us. In Martin’s case, it’s through the lens of his own approach to strategy execution.

Despite that, we’re all saying the same thing.

In my last post, I explained how the WSJ’s approach dovetailed with ours. Here’s how I think Roger Martin’s does.

Martin says that:

  • “…it is absolutely critical that each person in the organization knows what it means to take actions that are consistent with the intent of the strategy as asserted.”
  • To do that every person has to think about 4 things – the strategic intent of their managers/leaders; the key choices they make in their work; how to align those choices with those above them; and how they communicate the reason for their choices to their reports.

How does that align with our approach, which says that to execute its strategy successfully, a company has to avoid 4 Risks?

•  Since a strategy has been “asserted”, then Risk #1 – No Clear Growth Path – has been removed.

•  The title of Martin’s post is “Strategy Isn’t What You Say, Its What You Do” and he talks specifically about taking “action” in the quote above and on several other occasions. Risk #2 – No Link To Action – is dealt with.

•  Risk #3 – No Buy In – means that employees are not motivated by the strategy or engaged in its execution. To get buy in, we say the strategy, the initiatives required to execute it and the actions and goals which will turn the initiatives into results, must be linked directly to the goals of each department and individual employee in the company. The 4 things that Martin says every person has to think about cover precisely that.

•  Our fourth Risk – No Accountability – isn’t discussed in Martin’s post, but I’ve seen enough of his work to believe that he considers accountability as critical as we do.

Finally, in the interests of full disclosure, I should say that I think:

  • Roger Martin’s book “Playing To Win” is one of the most logical, easy to understand and practical approaches to strategy I’ve read.
  • The WSJ’s statement of the main requirements for successfully executing a strategy is nice, clear and succinct.


If you enjoyed this post you’ll also enjoy 5 Reasons Why I Love Execution

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

The Keys To Executing A Strategy And Getting Results

Tuesday, July 1st, 2014

I really liked a recent post in the Wall Street Journal (WSJ).The keys to executing a strategy and getting results

It said that the main requirements for successfully executing a strategy are:

  1. Clear goals for everyone in the organization, that support the overall strategy
  2. A way to regularly measure progress toward those goals
  3. Clear accountability for that progress.

That’s a very nice, clear, succinct way to put it.

I must admit that I was a little relieved when I saw their next sentence, which said that these 3 “are the basics”.

That clarification allows the discussion to continue, so that additional factors can be included. The authors themselves went on to say that good execution also requires facing reality and a strong culture of execution.

Those are 2 of the points made by Larry Bossidy and Ram Charan in “Execution”, one of the best books ever written on the subject.

On the other hand, I was pleased to see the 3 main requirements.

Why? Well, they correspond nicely with the 4 Risks I’ve talked about in recent posts. Here’s how.

Risk #1 – No Clear Growth Path:  The ‘overall strategy’, mentioned above, incorporates the path a company takes to grow to size in the future.

Risk #2 – No Link To Action:  A key step in linking a strategy to action is to develop clear goals. The best goals are specific, measurable, and attainable and have deadlines. They are also a result of prioritizing everything that has to be done so that limited resources can be allocated to get the best return.

Risk #3 – No Buy In:  Giving every employee clear goals, which support the overall strategy, is an important factor in getting buy in. Involving employees in developing those goals is another. A third is frequent, ongoing communication so that everyone understands how achieving their goals will help the organization achieve its goals.

Risk #4 – No Accountability:  A process for measuring progress toward goals and regular review meetings are the foundations for accountability. They enable the reasons for progress – or lack of it – to be assessed objectively. Those accountable can be recognized, paid bonuses, even promoted – or they may leave the company.

So I’m delighted that the main requirements for successfully executing a strategy, identified by the WSJ, are the same things we have been helping companies with for over 12 years.


If you enjoyed this post you’ll also enjoy 5 Traits Effective Business Owners Share

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

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