Be Known For The Things You Do – And For Those You Don’t

In last week’s post I spoke about one of the reasons I started ProfitPATH 12 years ago.let your business be known for the things you do - and for those you don't

I wanted to create a company that did things differently to the way in which management consultants traditionally behaved.

To act as a guide, I made a list of all the things consultants I’d hired over the years had done that had annoyed me – and said we’ll do the opposite.

While I’ve often spoken about the list, I’ve never actually publicized it.

Now I’ve decided to change that. As a start, I thought we’d replace some of the outdated content on our current web site with the list.

I had to dig through some really old files but I found the original piece of paper on which I’d written the list.

Here it is.

We exist to help business owners achieve the results they want for their companies.  To do that we will:

1.   Tell clients when:

•  We don’t know how to do what they need. We will focus on what we do best.
•  They can do something by themselves. We will not bill clients for unnecessary work.
•  We don’t understand their requirements – even if it makes us look silly. We will not risk missing their expectations.
•  They ask us to provide “silver bullet” solutions. The Lone Ranger may have those – but we don’t.
•  We can’t provide what they need at the price or to meet the schedule they want. We will not “agree now, modify later”.

2.  Adapt and use tools and processes that we know deliver results. We will not use clients as guinea pigs.

3.  Design our services so that we can see the results of our work. We will not write reports and walk away.

4.  Find ways to link our compensation to the results of our work. This will be hard but we will not give up.

5.  Allow clients to terminate a project at any time – without a financial penalty.

6.  Always offer references. Where possible from clients of a similar size, in a similar industry.

7.  Submit proposals which contain absolutely no surprises – because they include only things we’ve already discussed with the client.

After seeing the list again I’m proud of how we’ve run the business.

However, I’m wondering what, if anything I missed.

What do you think?

 

If you enjoyed this post you’ll also enjoy The Elusive ‘Silver Bullet’

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

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Tags: business owners, clients, consultants, expectations, Jim Stewart, link compensation to results, management consultants, ProfitPATH, proposals, references, results, services, Strategy Development, Strategy Execution, things you do and don't do, tools and processes, working with clients

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