Business Growth – Hard Truths and The Way Ahead

Every company runs out of momentum sooner or later.Hard truths and the way ahead - the importance of strategic planning

When it happens, it’s really frustrating and confusing for business owners who have overseen many years of steady growth. Discovering that the things that re-started growth in the past no longer work is hard to understand.

So is accepting that it’s not necessarily because of something they have not done.

When they come to terms with all of that, a bigger, harder step is waiting – realizing that they:

  • Have to do something they may never have done before – strategic planning – and they
  • May need help doing it.

Notice I say strategic planning, which is a process, not writing a strategic plan, which is a document that will lie unused from the day it’s completed.

Done well, strategic planning will help a business owner see the smartest way forward, while providing flexibility to adapt as more information becomes available.

Two things make strategic planning more important today than before.

  • The volatility, uncertainty, complexity and ambiguity (VUCA) that exists today, and
  • Accelerating technological changes, which have opened up opportunities to businesses of all sizes, in all industry sectors.

An article in Inc. magazine last year confirms the points I’ve made and reinforces 2 of the 4 things that I’ve said growing companies have to do to turn strategic planning into results.

Develop a Clear Growth Path

A good, old-fashioned SWOT analysis provides the foundation for a growth path.

It’s not something that gets people leaping around with excitement. But, done well, it helps a company get results by using its strengths to figure out the best opportunities to take.

That drives out what has to be done to close the gap between where the business is now and where the owner wants it to be in 3 years’ time.

Link it to Action

A number of things will have to be done to close the gap. They have to be prioritized so that those providing the greatest leverage for long-term success are completed first.

The top priorities are broken into very specific, measurable action/project plans and someone is made accountable for completing each one.

The action/project plans drive the goals for each of the 3 fiscal years. They are reviewed throughout each year and before the start of subsequent years – keeping flexibility in the strategic planning process.

Next time

I’ll give you some tips on how to run strategic planning off-sites.

 

If you enjoyed this post you’ll also enjoy Playing It Safe – The Enemy Of Business Growth

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

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Tags: action plan, business owners, growth, growth path, Jim Stewart, Planning, Process, ProfitPATH, strategic planning, strategy, Strategy Development, Strategy Execution, success

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