Perspective – It Really Matters….

We know that growing a business is hard work, correct?

Long hours, low pay, taking risks that were unimaginable before we started, unfeeling lenders and employees who lack commitment – and I haven’t even mentioned difficult customers who take forever to pay!

But what if we had to deal with our homes being bombed – several times – and not by unhappy customers? Can you imagine?

Yet I read recently about a business owner to whom this actually happened. Oh – and she had to survive death threats and acid attacks.

There are some problems that most of us who live in North America simply don’t face. Can you imagine, as part of a SWOT analysis, doing an environmental scan and having the Taliban pop up? That would give a whole different meaning to Threats.

I spent some time – a long time ago – with the British services just outside Belfast during the “troubles” in Northern Ireland. One of the things that struck me as being “unreal”, to use our vocabulary of the time, was that businesses continued to run despite bombs, shootings and riots.

In Afghanistan, life and business go on (as they did all those years ago in Belfast). Entrepreneurs and business owners in Greece and Spain face different challenges but which are just as hard for me to imagine.

Talking about imagination, one of the techniques we use when developing strategies with clients is to get them to build a picture of their company in 3 or 5 years’ time. We ask them to do this in quite a lot of detail.

We use the exercise for a number of reasons, not the least of which is the power of visualization. Most business owners find it different or odd at first but succeed with very little prompting.

But can you conceive of being in a situation where you simply cannot imagine or visualize an end result?

That’s because you’ve encountered years – not days, not months, not quarters – but years of failure. And you’re only 10 years old? Yet the kids pulled it off and moved on with their lives – I think that’s truly amazing.

While I’m sitting writing this the first effects of Hurricane Sandy are appearing outside. While it may be a challenge, we know that by the weekend, at worst, it will be over. For most people it will (hopefully) only be a disruption lasting a few days.

Even Sandy pales, in my opinion, when compared to the story of the Afghani woman who launched the news agency in her own country and children who have to struggle for years with learning difficulties.

So, to those who are busy with their planning and budgeting for 2013 I would say this. Take a second, step back and reflect. For no matter how hard the challenges of growing a business in a slow or no growth economy, maybe other people are dealing with different (bigger?) challenges every day of their lives.

And if they can do it – so can we.

It’s all a matter of perspective………

If you enjoyed this post you’ll also enjoy A Vision – Is It Worth Investing The Time?

Click here and automatically receive our latest blog posts

Share

Tags: business, challenges, growing, Jim Stewart, People, perspective, ProfitPATH, strategies, struggles

Add a Comment

*

Post History