Your Company, Your House

I heard a wonderful metaphor a couple of weeks ago.To grow your business, think of your company as a house

Think of your company as a house.

The functional areas or departments – for example sales, marketing, operations, HR and finance – each represent a room in the house.

You can’t have a house without rooms and rooms have no purpose on their own. A house is not a home if it’s just a bunch of rooms.

The construction materials with which your house is built are, for example, peoples’ skills and experience; processes that enable the areas to function effectively; IT systems that provide data to manage performance.

Your culture is the mortar holding your house together.

What happens when we decide we want to grow? After all, as business owners, our main – if not sole – focus is on growth.

Growth can be achieved in 2 ways. By making one or more rooms in your existing house larger or by designing and building a bigger house.

1.  Making one or more rooms bigger

You can do this by, for example, adding more sales people to bring in more orders, or by launching a marketing campaign to generate more leads.

But making one room in a house bigger puts pressure on the other rooms. That has consequences. If you don’t believe me, try making one of your children’s bedrooms larger while making another one’s smaller.

As one room or area grows, everything else is forced out of proportion. You may even put pressure on the structure of the house and cracks will appear as the bricks and mortar strain to hold everything together.

A couple of examples of the business equivalent are tight cash flow, an increasing backlog of orders or losing good people.

2.  Designing and building a bigger house

Design and build a larger house and you grow, while structurally keeping everything in proportion.

How does this apply to your Company?

Designing and building a bigger house is equivalent to developing and executing a business strategy.

Each of the functions, or rooms, still has its own strategy. But they work in the context of, and by supporting, the strategy for the entire house/business.

If you involve your team in the design, the end product will be better and they’ll be more committed to getting it built.

I like this metaphor. What do you think?

 

If you enjoyed this post you’ll also enjoy Sustainable Growth – How To Achieve It

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Jim Stewart is the founding Partner at ProfitPATH. He has been working with business owners for over 16 years to increase profits and improve the value of their companies. LinkedIn

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Tags: business, business owners, company, Culture, growth, Jim Stewart, People, Planning, processes, ProfitPATH, strategy, Strategy Development, Strategy Execution, success, think of company as a house, think of departments as rooms

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